Being a visionary, consultable, and reliable institution for Muğla business circles.
Providing perfect service to our members and business circles of Muğla within the framework of our legal responsibilities,
Producing and implementing concrete projects by cooperating with local, national, and international organizations for the economic development of Muğla province.
Participation and sharing within the concept of governance,
Protecting the interests of the members by considering the public interest,
Inspiring confidence and showing social responsibility,
Being innovative as a continuous learning organization,
Keeping customer/member satisfaction ahead,
Acting in accordance with the principle of “Unconditional Customer Satisfaction” by keeping member satisfaction ahead.
Providing services without discrimination and
Ensuring that all personnel work in unity and togetherness.